ABCUSA Sunday Letter

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ABCUSA Sunday Letter

Dear ABCUSA Family,

Get ready for an inspiring and mission-focused Sunday as we celebrate ABCUSA Sunday in February! We believe that mission is at the heart of what we do, and this special occasion is an opportunity for us to come together in unity and purpose, celebrating our history and future together. Please choose either the Sunday before Valentine’s Day (Feb. 11) or the Sunday after (Feb. 18) to celebrate. All tools you need will be available during the first week of January on the ABCUSA website at

Here are some important details for ABCUSA Sunday:

Date: February 11 or 18 (Choose the date that works best for your congregation)

Theme: Mission is at the heart of what we do

Timing: The Sunday before and after Valentine’s Day

Materials (to be posted at during the first week of January 2024):

Videos: There will be two videos to download and show to your congregation as you wish. Feel free to post on social media, on your church website, and/or include links in your newsletters/emails.

Bulletin Inserts: There will be three bulletin inserts available to use on ABCUSA Sunday, or at any other time! Grayscale and color insert versions will be available to download and print, to enhance your Sunday service. They will tell the ABCUSA story as well as share how your congregation can participate.

Online Toolkit: There are many different resources available to you in our United Mission Toolkit. We have articles, sermons, webinars, and more. (Visit

Poster: A downloadable legal-sized poster will be made available for you to print and display, helping to promote ABCUSA Sunday within your community.

Prayer: Include in your celebration prayer for our new General Secretary Rev. Dr. Gina Jacobs-Strain (who will begin this role on Feb. 1, 2024), pray for all our ABCUSA leaders, partners, global servants and local churches. Give thanks for how God has blessed us with a rich history and in faith as we continue to seek God’s mission, as we are United in Christ, Together in Mission.

Let’s join together in embracing the spirit of mission and discipleship as we celebrate ABCUSA Sunday. Your active participation and sharing in February will help spread the message of our collective mission. It will be a great opportunity to take an offering to bolster our work together.

Stay tuned for further updates and mark your calendars for this special Sunday!


Robin Stoops
Interim General Secretary for Mission Resource Development
American Baptist Churches USA