Published on September 15th, 2017 | by ABCUSA0
Johnson-LeBlanc Named Director of Integrated Marketing for Judson Press, ABHMS
VALLEY FORGE, PA (ABNS 9/15/17)—American Baptist Home Mission Societies (ABHMS) is pleased to announce the appointment of Linda Johnson-LeBlanc as director of Integrated Marketing for Judson Press and ABHMS. As such, she will join ABHMS’ leadership team.
Johnson-LeBlanc’s priorities in the new position will include creating and maintaining a consistent ABHMS message and voice across all communications channels; generating more efficient programming and tactics; better positioning ABHMS to leverage resources and manage budgets; and generating original, powerful content for publications and the organization’s websites.
Johnson-LeBlanc has served as Judson Press’ marketing director since 2013. Her achievements in the role included managing a cross-functional team through the planning and implementation of a new business system; leading the Web team through a redesign that provides customers with a more user-friendly interface, easier navigation and better search functionality; and coordinating the preparation, scheduling and transfer of inventory to a new warehouse facility.
She earned an MBA with a Marketing Specialization at LaSalle University, Philadelphia, and a bachelor’s in Organizational Management at Cabrini College, Radnor, Pa. She holds certifications in Project Leadership, Project Management, Risk Management, and Contracting for Project Managers.
A senior market research professional with a versatile skill set in research, product, project and relationship management, Johnson-LeBlanc possesses strong knowledge of primary and secondary research as well as semi-quantitative and qualitative research methods. She is an expert in research, analysis and reporting of product launches, providing market insight to optimize positioning, pricing and promotion. Highly skilled at analyzing issues, identifying project needs, problem solving and presenting alternatives to achieve results, she is adept in streamlining processes to improve efficiency.
Before joining ABHMS and Judson Press, Johnson-LeBlanc served in a variety of roles, including as brand delivery lead at Fair Isaac Co., St. Paul, Minn.; contracted Global Market Research analyst for SAP Americas, Newtown Square, Pa.; and senior analyst at PriceSpective, Blue Bell, Pa.
American Baptist Home Mission Societies partners with American Baptists to promote Christian faith, cultivate Christ-centered leaders and disciples, and bring healing and transformation to communities across the United States and Puerto Rico.
Founded in 1824, Judson Press is a publishing ministry of American Baptist Home Mission Societies, American Baptist Churches USA. It is committed to producing Christ-centered leadership resources for the transformation of individuals, congregations, communities and cultures.
American Baptist Churches USA is one of the most diverse Christian denominations today, with approximately 5,000 congregations comprised of 1.3 million members, across the United States and Puerto Rico, all engaged in God’s mission around the world.